Using electronic media makes it possible to collect huge amounts of information, but these data are useless if not correctly analyzed. While you need not do these analyses yourself, you do need to understand how they work and how to understand the results. This information is key to creating and implementing successful campaigns - and you can use these numbers to express to clients exactly how much difference your services make in terms of your bottom line.

• Assessing the Effectiveness of Digital Marketing Campaigns
• Attention to Detail
• Compiling Target Lists for Email Marketing Campaigns
• Controlling Costs Per Lead Generated
• Evaluating New expertise Tools for Digital Marketing
• Following Emerging Trends in Digital Marketing
• Generating Reports for Management Regarding Digital Marketing Activity
• Analytics Software
• Negotiating Digital Media Packages
• Project Management
• Industry Research
• Selecting the best Online Media for Campaigns
• Tracking Consumer Reactions and Conversations within Social Media

SEO (Search Engine Optimization)

SEO refers to various ways that you can make web content more attractive to search engines, such as Google and Yahoo. Many people find the companies they do business with through Internet searches, and most choose the company whose website comes up at or near the top of the first page of search results. At the top of the list is where you want your client to be. Because search engine algorithms are repeatedly changing, SEO must constantly change, too. Companies that can afford to do so will hire SEO experts in addition to more generalized marketing staff.

But even if you are not that expert, you should still know the basics of SEO, so you can understand what your teammates are doing.

• Developing Online Marketing Strategy
• Google Analytics
• Search Engine Marketing (SEM)
• Search Engine Results Pages (SERPs)
• Keyword Research
• Recognizing cyclic, Daily and Monthly Trends in Viewer Traffic
• Page Authority
• Domain Authority
• Backlink Strategy

Website Development

Just as not all marketers need to be experts in SEO, not all need to be able to do the digital design work required to create a visual ad, website, coupon, or other element. But it pays to have a basic understanding of web and graphic design coding and software.
At a marketing agency, you will usually be able to lean on experienced developers to handle the complicated work. But you do need to have a basic understanding of how these images are created, and you should be able to discuss visual design ideas in order to participate in the work of the team. The same goes for coding. You must at least be familiar with HTML, so that you can discuss ideas with your teammates smoothly.

• Adobe Creative Suite
• Creativity
• CSS
• HTML
• JavaScript
• Structuring Test or Digital Marketing Initiatives
• Supervising Creative Staff
• Website Testing
• Website Responsiveness

Content Creation

In digital marketing, content may be text-based, image-based, video, or even audio, as in podcasts. Your job will be to make sure that content is attractive, professional quality, and on-message. Most marketers specialize, so you may or may not be a writer or a video director yourself, but you do need to understand what professionalism means in all media. Know your way around WordPress, and other content management systems. Understand video editing and know which medium will make your message stand out.

• Composing Company Releases to Stimulate Blogger Activity
• Composing Email Marketing Pieces
• Countering Damaging Brand References in Social Media
• Cultivating Relationships with Bloggers
• Editing Content
• Pitching Digital Marketing Proposals to Internal or External Stakeholders
• Planting Stories within Social Media
• Producing Promotional Videos
• Storytelling
• Content Management Systems (CMS)
• Writing Copy for Ads

More Digital Marketing Skills

• Google Ads
• Google Adsense
• Customer Segmentation
• Differentiation
• Ability to Meet Deadlines
• Adaptability
• Collaboration
• Conducting Meetings
• Decision Making
• Multitasking
• Organizational
• Presentation
• Problem Solving
• Taking Initiative
• Teamwork
• successful in a Results Driven Role
• Time Management
• Verbal Communication
• Working Independently
• WordPress
• MailChimp
• Directory Listings
• PPC Bidding